hops logo iterations

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recently did the logo for the san diego hop growers association. they are an group of some awesome farmers growing hops in the san diego area. if you don't know, hops are one of the key ingredients in beer, and a lot of these farmers sell their crops to the local breweries. how cool? i'm definitely of fan all all things local. plus i'm a fan of beer so working with a group who is part of the beer making process was interesting.

here are a few of the iteration i went through getting to the final logo. they actually ended up changing the name of the organization part way through so that why the first draft is different. that little twist definitely posed its own set of challenges. overall it was a fun project and they were super easy to work with.